MSQ/urban

Building

A structure for habitation, business or shelter.
The act or process of making something.

We’re here to help build a low-carbon future.

The built environment accounts for over a third of greenhouse gas emissions.

MSQ has extensive knowledge & experience in the materials, operations, regulations and innovations that are reshaping the places we live and work.

#BuilditReady

MSQ is proud to support World Green Building Week.

Having suffered through the extreme heat in London this summer of ‘26, no-one can be in any doubt about how important and urgent this WGBC initiative is. Build it ready already.

We can help you construct your sustainability narrative.

Beyond compliance, how are you creating differentiation, customer engagement, and brand value around your low-carbon transition?

Communications matter.

Our experience:

From Aluminium to Architecture.

From HVAC to BREEAM.

From Green Infrastructure to Greenwashing.

From Smart Cities to Passivhaus.

From Ecodesign to Occupancy rates.

CASE STUDIES

Reynaers Aluminium

An entire sector suffering from tunnel vision, chasing an ever-lower embodied carbon number as if it’s the only metric that matters.

When you know this is myopic and wrong, what do you do? Think different. Change the conversation. Open the aperture. And reframe carbon as just one measure among many: durability, circularity, energy efficiency, resilience, recyclability, supply chain integrity, affordability.

Sustainability from every angle.

JLL See a
brighter way.

JLL has long been a global leader in commercial real estate. Its purpose: to shape the future of real estate for a better world.

Working with MSQ/Stein, JLL launched its 2030 Brand Strategy in Grand Central Station NYC.

Real estate as a growth engine. Real estate as a catalyst for people. Real estate as a force for broader impact. JLL as the CRE brand that illuminates the path forward by seeing a brighter way for business, people and the world.

c40
a new mission,
a new narrative.

Urban recovery represents a unique opportunity to inject energy, life, vibrancy back into our cities and communities.

A city comes alive when the right green infrastructure is put in place, when we put the needs of people, their health and wellbeing, labour rights and human rights at the centre of the recovery effort to rebuild resilient, sustainable and thriving communities.

cushman
& wakefield

Objective for Comms: we want to be the preeminent thought-leaders in commercial real-estate, giving IFAs and investors highly useful content, insights and trends on a regular basis.

Turning away from complex quarterly reporting, to agile content across multiple channels, we developed a content system that drove engagement up 34%.