
MSQ/OCEAN
It’s blue for a reason.
Blue Planet. Blue Marble. Blue Dot.
The ocean is fundamental to all life on our planet.
It generates 50% of the oxygen we breathe, absorbs 25% of all carbon dioxide emissions, captures 90% of the excess heat, and feeds billions of people worldwide. And much more…

We’re a specialist agency using the power of creative thinking and ambitious ideas to accelerate change for a healthier ocean.
What is the ocean’s future?
Its waters are heating up, and becoming more acidic. 13 million tonnes of plastic enters the ocean every year. Thousands of ocean species are at risk of extinction.
Our blue planet is on the brink.

But out of sight doesn’t have to mean out of mind.
The ocean exists over the horizon. Seen or experienced by very few of us. Awareness, data, and funding for its protection are all sorely lacking.
We know that bigger ideas, better communicated, can help change hearts, minds, and behaviours.
Which is why we’ve launched msq/ocean…
Offering a range of services to the blue economy and ocean NGOs.
Strategy / Campaigns / Branding
/ Expedition Comms / Design / Production
/ Influencer Marketing / PR
CASE STUDIES
Citizen Sea
Launching the world's largest citizen science project.
The Nature Conservancy - Oceans
Blue Carbon - a campaign to drive awareness of ocean-based climate solutions.
UN Decade on Ecosystem Restoration
A new identity for a new decade of hope and action.
Northwest Passage Ocean Science Expedition
Navigating the Northwest Passage to highlight Arctic Tipping Points, and collect essential data on ocean health, microplastics, eDNA, and acoustics.
Reef Resilience Network
A campaign to launch a new initiative mapping coral reefs from the air.
IUCN World Congress
Setting the stage for the world’s largest gathering of conservationists.
Friends of Ocean Action
Blue Thread - a creative campaign to shine a spotlight on the Friends who are working to protect and restore the ocean.
Global Mangroves Alliance
Designing and launching the first ever report on the health of mangrove ecosystems, and the solutions required to restore and utilise them.
VELUX 5OCEANS / CLIPPER RTW Yacht Races
Creating innovative broadcast TV series for two flagship ocean races.
CONTACT
RICHARD ARMSTRONG
Partner
REBECCA DANIEL
Marketing Manager (Ocean Specialist)